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21世纪大学商务英语综合教程教师参考书




图书信息


出版社: 复旦大学出版社; 第1版 (2010年10月1日)

平装: 345页

正文语种: 英语

开本: 16

ISBN: 9787309075748

条形码: 9787309075748

尺寸: 22.8 x 16.8 x 2 cm

重量: 481 g

内容简介


《21世纪大学商务英语综合教程教师参考书(第4册)》内容简介:商务英语教学和研究发轫于20世纪50年代初,其发展始终与国家的经济社会发展,特别与改革开放的进程紧密相关。商务英语教学和研究人员始终关注经济社会发展的实际需求,不断提升商务英语教学和研究水平,多年来为我国融入经济全球化,为经济发展和改革开放事业培养了一大批既熟练掌握英语语言技能又通晓商务知识,能在国际商务舞台上开展跨语言、跨文化和跨学科交际活动的复合型英语人才。

目录


Unit 1 Establishing Brand Strategy

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 2 Management by Objectives

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 3 The Decision-making Process

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 4 Knowledge Management

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 5 Supply Chain and Logistics

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 6 Risk Management

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 7 Global Strategies

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 8 Global Warming

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 9 Financial Management

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning

Unit 10 Entrepreneurship

Part One Lead-in Activities

Part Two Knowledge-based Learning

Part Three Task-based Learning

Part Four General Learning