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21世纪大学商务英语综合教程




图书信息


出版社: 复旦大学出版社; 第1版 (2010年10月1日)

丛书名: 21世纪大学商务英语系列

平装: 253页

正文语种: 英语, 简体中文

开本: 16

ISBN: 9787309075717

条形码: 9787309075717

尺寸: 22.6 x 16.6 x 1.4 cm

重量: 422 g

内容简介


《21世纪大学商务英语综合教程(第4册)》为了满足有关高等院校对商务英语综合性基础教材的急切需求,复旦大学出版社精心策划,适时组织编写了《21世纪大学商务英语综合教程》。商务英语教学和研究发轫于20世纪50年代初,其发展始终与国家的经济社会发展,特别与改革开放的进程紧密相关。商务英语教学和研究人员始终关注经济社会发展的实际需求,不断提升商务英语教学和研究水平,多年来为我国融人经济全球化,为经济发展和改革开放事业培养了一大批既熟练掌握英语语言技能又通晓商务知识,能在国际商务舞台上开展跨语言、跨文化和跨学科交际活动的复合型英语人才。

目录


Unit 1 Establishing Brand Strategy

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Building a Strong Brand

Part Three Task-based Learning

Text B Nokia Building a Powerful Technology Brand

Part Four General Learning

Unit 2 Management by Objectives

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Management by Objectives

Part Three Task-based Learning

Text B Use S. M. A. R.T. Goals to Launch Management by Objectives Plan

Part Four General Learning

Unit 3 The Decision-making Process

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Managerial Decision-making Under Risk

Part Three Task-based Learning

Text B A Manager''s Challenge —— Decision-making Troubles at Nike

Part Four General Learning

Unit 4 Knowledge Management

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Strategic Knowledge Management Technology

Part Three Task-based Learning

Text B Practical Aspects of Knowledge Management

Part Four General Learning

Unit 5 Supply Chain and Logistics

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Introducing Logistics Systems

Part Three Task-based Learning

Text B Inventory Decisions of Dell''s Supply Chain

Part Four General Learning

Unit 6 Risk Management

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A What Is Enterprise Risk Management?

Part Three Task-based Learning

Text B Project Risk Management

Part Four General Learning

Unit 7 Global Strategy

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Marketing Strategy in the Global Information Age

Part Three Task-based Learning

Text B Global Business Strategy —— Expanding Your Busine

Internationally

Part Four General Learning

Unit 8 Global Warming

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A The Race Against Climate Change

Part Three Task-based Learning

Text B Why Is Global Warming Good for Business

Part Four General Learning

Unit 9 Financial Management

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Vital Signs to Show Your Company''s Financial Health

Part Three Task-based Learning

Text B How''s Your Company''s Financial Health?

Part Four General Learning

Unit 10 Entrepreneurship

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Entrepreneurship Mindset —— Do You Have What It Takes?

Part Three Task-based Learning

Text B Sowing the Seeds —— John Scharffenberger Grows His

Businesses from the Ground Up

Part Four General Learning