21世纪大学商务英语综合教程
图书信息
出版社: 复旦大学出版社; 第1版 (2010年10月1日)
丛书名: 21世纪大学商务英语系列
平装: 253页
正文语种: 英语, 简体中文
开本: 16
ISBN: 9787309075717
条形码: 9787309075717
尺寸: 22.6 x 16.6 x 1.4 cm
重量: 422 g
内容简介
《21世纪大学商务英语综合教程(第4册)》为了满足有关高等院校对商务英语综合性基础教材的急切需求,复旦大学出版社精心策划,适时组织编写了《21世纪大学商务英语综合教程》。商务英语教学和研究发轫于20世纪50年代初,其发展始终与国家的经济社会发展,特别与改革开放的进程紧密相关。商务英语教学和研究人员始终关注经济社会发展的实际需求,不断提升商务英语教学和研究水平,多年来为我国融人经济全球化,为经济发展和改革开放事业培养了一大批既熟练掌握英语语言技能又通晓商务知识,能在国际商务舞台上开展跨语言、跨文化和跨学科交际活动的复合型英语人才。
目录
Unit 1 Establishing Brand Strategy
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Building a Strong Brand
Part Three Task-based Learning
Text B Nokia Building a Powerful Technology Brand
Part Four General Learning
Unit 2 Management by Objectives
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Management by Objectives
Part Three Task-based Learning
Text B Use S. M. A. R.T. Goals to Launch Management by Objectives Plan
Part Four General Learning
Unit 3 The Decision-making Process
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Managerial Decision-making Under Risk
Part Three Task-based Learning
Text B A Manager''s Challenge —— Decision-making Troubles at Nike
Part Four General Learning
Unit 4 Knowledge Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Strategic Knowledge Management Technology
Part Three Task-based Learning
Text B Practical Aspects of Knowledge Management
Part Four General Learning
Unit 5 Supply Chain and Logistics
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Introducing Logistics Systems
Part Three Task-based Learning
Text B Inventory Decisions of Dell''s Supply Chain
Part Four General Learning
Unit 6 Risk Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A What Is Enterprise Risk Management?
Part Three Task-based Learning
Text B Project Risk Management
Part Four General Learning
Unit 7 Global Strategy
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Marketing Strategy in the Global Information Age
Part Three Task-based Learning
Text B Global Business Strategy —— Expanding Your Busine
Internationally
Part Four General Learning
Unit 8 Global Warming
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A The Race Against Climate Change
Part Three Task-based Learning
Text B Why Is Global Warming Good for Business
Part Four General Learning
Unit 9 Financial Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Vital Signs to Show Your Company''s Financial Health
Part Three Task-based Learning
Text B How''s Your Company''s Financial Health?
Part Four General Learning
Unit 10 Entrepreneurship
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Entrepreneurship Mindset —— Do You Have What It Takes?
Part Three Task-based Learning
Text B Sowing the Seeds —— John Scharffenberger Grows His
Businesses from the Ground Up
Part Four General Learning