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剑桥标准商务英语教程




基本信息


出版社:西安交通大学出版社

页码:192 页

出版日期:2008年10月

ISBN:7560529739/9787560529738

条形码:9787560529738

版本:第1版

装帧:平装

开本:16

正文语种:英语

丛书名:新东方

外文书名:Business Benchmark Upper Intermediate Student''s Book

内容简介


《剑桥标准商务英语教程》(中级:学生用书)是一套由剑桥资深英语教学专家编著的全新商务英语教程,有初、中、高三个级别,每个级别都包含学生用书(附听力光盘及自学手册)和教师用书各一册,互为补充。本教程围绕当前职场中常见的主题设置学习单元,兼顾商务英语知识的拓展与听、说,读、写能力的提高,通过有针对性的指导和反复练习帮助学生迅速提高商务环境中的英语实际运用能力。本教程各级别包含一套BEC考题及大量与BEC/BULATS难度相当的模拟练习,帮助学生熟悉考试的形式及要求,是备考BEC/BULATS考试的理想复习资料。

目录


Unit 1 Staff development and training

Unit 2 Job descriptions and lob satisfaction

Unit 3 Letters of enquiry and applications

Unit 4 Telephone skills

Grammar workshop 1 (Units1-4)

Unit 5 Promotional activities and branding

Unit 6 New product development

Unit 7 A stand at a trade fair

Unit 8 Establishing relationships and negotiating

Grammar workshop 2 (Units5-8)

Unit 9 Going it alone

Unit 10 Financing the start-up

Unit 11 Starting up in a new location

Unit 12 Presenting your business idea

Grammar workshop 3 (Unit9-12)

Unit 13 Business hotels and sales conferences

Unit 14 Business conferences

Unit 15 Reports

Unit 16 Business meetings

Grammar workshop 4 (Units13-16)

Unit 17 New technologies and change

Unit 18 Using the Internet 86-89

Unit 19 A staff survey

Unit 20 Offshoring and outsourcing

Grammar workshop 5 (Units17-20

Unit 21 Customer loyalty

Unit 22 Communication with customers

Unit 23 Corresponding with customers

Unit 24 A business seminar 112-115

Grammar workshop 6 (Units 21-14)

EXAM SKILLS AND EXAM PRACTICE

Answer Key

Transcripts