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环球商务英语写作教程




图书信息


出版社: 华东师范大学出版社; 第1版 (2008年12月1日)

平装: 398页

正文语种: 英语

开本: 16

ISBN: 9787561763438, 7561763433

条形码: 9787561763438

尺寸: 27.2 x 21.4 x 2.2 cm

重量: 898 g

作者简介


作者:(美国)杨多纳(Dona J.Young)

内容简介


《环球商务英语写作教程》展示了如何在已有英语基础上,进一步提高商务英语的写作技巧。学生将发现,运用不同语言,其实就像在衣橱里选衣服那样简单,这将促使学生跳出固定模式的束缚,自如地在各种场合运用不同语言。

语言问题已经渗透到商务领域各行各业的核心位置,学生一旦掌握了专业的商务英语能力,就奠定了未来成功的基础。许多英语学习者之所以在商务英语学习中举步维艰,常常是因为受到非标准英语口语等因素的干扰,难以熟练掌握商务英语极正式的语言技巧。怎样才能利用地方母语来提升商务英语的能力呢?

目录


PREFACE

ACKNOWLEDGMENTS

Unit one LANGUAGE IN CONTEXT

E-Mail Essentials

Basic Parts of E-Mail

E-Mail Format

CHAPTER ONE English for Business Today

Objectives and Learning Inventory

Section A: What Is English?

Language Is a System

Varieties of Standard English

English Readily Adapts to Change

Formal English Is the Global Standard

Section B: What Role Does Local Language Play?

Formal and Informal Language

The Bidialectal Approach: Being Versatile with Language

Language Variety in Your Life

Section C: Learning Language in Context

How to Use This Book

A Problem-Solving Process: Explore, Practice, Apply

The Challenge of Changing Language Patterns

Some Techniques to Get You Started

Practice in Writing Skills: Composing Versus Editing

Pronunciation Lessons

Chapter 1 Summary and Checklist

Chapter 1 End-of-Chapter Activities

CHAPTER TWO Writing Effective Sentences

Objectives and Learning Inventory

Section A: What Is the Sentence Core?

The Verb as Predicate

The Subject

The Sentence Core

Section B: How Do Parts of Speech Work?

Nouns

Verbs

Pronouns

Prepositions

Conjunctions

Adjectives and Adverbs

Articles: Definite and Indefinite

Section C: What Is a Sentence?

Clauses as Fragments

Phrases as Fragments

Chapter 2 Summary and Checklist

Chapter 2 End-of-Chapter Activities

Unit Two ENGLISH IN ACTION

Unit Three PRACTICAL APPLICATIONS

GLOSSARY

INDEX