高级商务英语教程_在线百科全书查询
高级商务英语教程
图书信息
出版社: 同济大学出版社; 第1版 (2010年9月1日)
丛书名: 高级英语系列教程
平装: 286页
正文语种: 简体中文
开本: 16
ISBN: 9787560844121, 756084412X
条形码: 9787560844121
尺寸: 25.6 x 18.6 x 1.2 cm
重量: 481 g
内容简介
《高级商务英语教程》全面、详细介绍了各种重要商务场合下的英语运用，涵盖商务交流、商务职场、企业管理、市场营销、人力资源和商业文化等方面。全书共16个单元，每个单元均有丰富的实务材料，并提供了较完备的各种练习模式，特别强调增强学生的互动交流能力。
《高级商务英语教程》供各类高校非英语专业作公共英语课教材，也可供其他对商务英语感兴趣的所有读者使用。
目录
Part One Business Communication
Unit 1 Job Interviews
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 2 Business Presentations
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 3 Business Negotiations
Text
Objective Case
Oral Practice
Supplementary Reading
Part Two Business Career
Unit 4 Office Politics
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 5 Office Etiquette
Text
Objective Case
Oral Practice
Supplementary Reading
Part Three Management
Unit 6 Effective and Efficient Management
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 7 Leadership
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 8 Entrepreneurship
Text
Objective Case
Oral Practice
Supplementary Reading
Part Four Marketing
Unit 9 Marketing Overview
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 10 Advertisement
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 11 Brands and Trademarks
Text
Objective Case
Oral Practice
Supplementary Reading
Part Five Human Resources
Unit 12 Human Resources Management
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 13 Human Needs and Motivation
Text
Objective Case
Oral Practice
Supplementary Reading
Part Six Business and Culture
Unit 14 Corporate Culture
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 15 International Business Culture
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 16 Business Ethics and Social Responsibility
Text
Objective Case
Oral Practice
Supplementary Reading
Appendix: Guide and Samples of Business English Writing
Part 1 : Principles of Business Writing
Part 2: Writing for Employment
1. Job Application Letters
2. Resumes
Part 3: Case Study Report
Part 4. Business Letters
Part 5: E-mai
Part 6: Memos
Part 7: Agendas & Minutes
1. Agendas
2. Minutes
Part 8: Business Proposals
References
