当代商务英语综合教程_在线百科全书查询
当代商务英语综合教程
图书信息
出版社: 华东师范大学出版社; 第1版 (2007年7月1日)
丛书名: 高职高专“十一五”规划教材
平装: 223页
正文语种: 简体中文, 英语
开本: 16
ISBN: 9787561753934, 7561753934
条形码: 9787561753934
尺寸: 25.7 x 19.3 x 2.8 cm
重量: 544 g
内容简介
《当代商务英语综合教程(1)(学生用书)》是专门为高职高专商务英语专业学生而精心编写的。由著名英语专家主编，高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，由外籍商务英语专家审定把关。本教材有以下特点：
起点、难度适当，符合高职学生的实际特点。
注重语言基本功，强化听说读写译技能训练。
富有时代特色，商务与语言有机的衔接。
重在培养职业能力，适应商务职场的需要。
配有光盘、多媒体课件及网站，方便课余巩固。
目录
Acknowl edgement
Abbreviations
Pronunciation Table
Bookmap
Unit 1
Text A How to Get Straight A''s
Language in Use
Text B Dell''s Story
Unit 2
Text A A Brand-new Pair of Shoes
Language in Use
Text B Wrigley''s
Unit 3
Text A The Making of a Success Story
Language in Use
Text B Auction
Unit 4
Text A The Top Five Inventions That Shrunk the World
Language in Use
Text B Thank God It''s Friday！
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonald''s
Unit 7
Text A A Good Heart to Lean on
Language in Use
Text B Samsung
Unit 8
Text A Pets A Part of American Family
Language in Use
Text B Walt Disney: A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language in Use
Text B Human Resources Management
Unit 10
TextA IfI Were a Boy Again
Language in Use
Text B Black Tuesday
Unit 11
Text A A Lesson Learned at Midnight
Language in Use
Text B Different Types of Stocks
Unit 12
Text A Ask, Ask, Ask
Language in Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language in Use
Text B FORD Motor Company History
Unit 14
Text A The Daffodil Principle
Language in Use
Text B Sales Promotion
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca Cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amazing Watch
Grammar References
Style Guides
Glossary
Presupposed Vocabulary List
