大学商务英语综合教程：学生用书3_在线百科全书查询
大学商务英语综合教程：学生用书3
图书信息
出版社: 清华大学出版社; 第1版 (2010年10月1日)
丛书名: 普通高等教育“十一五”国家级规划教材
平装: 251页
正文语种: 英语
开本: 16
ISBN: 7302224420, 9787302224426
条形码: 9787302224426
尺寸: 25.7 x 18.5 x 1.3 cm
重量: 381 g
内容简介
《大学商务英语综合教程:学生用书3》本教程为普通高等教育“十一五”国家级规划教材，选材涵盖当今国际经济贸易和商务的重要领域，内容实用、场景典型、时代感强、语言地道。教程板块设计突出国际商务知识的传授与英语技能的训练，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导人活动”、“阅读活动”、“案例讨论”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以利激发学生的学习热情和实践欲望。
本教程适合大学商务英语专业的学生及准备参加bec(business english certificates)等商务英语考试的人员使用。
目录
Unit one careers
lead-in
reading: the four stages of the modern career revisited
case discussion
relevant extension
Unit two entrepreneurship
lead-in
reading:optimism knows no slowdown
case discussion
relevant extension
Unit three business planning
lead-in
reading: planning success
case discussion
relevant extension
Unit four product quality
lead-in
reading: beware the product death cycle
case discussion
relevant extension
Unit five public relations
lead-in
reading: winning the pr wars
case discusston
relevant extension
Unit six corporate culture
lead-in
reading: the cult of three cultures
case discussion
relevant extension
Unit seven employee motivation
lead-in
reading: it'' s payback time
case discussion
relevant extension
Unit eight management
lead-in
reading: shaping strategy in a world of constant disruption
case discussion
relevant extension
Unit nine mergers & acquisitions
lead-in
reading: why ebay is buying skype
case discussion
relevant extension
Unit the investment
lead-in
reading: driven to collaboration
case discussion
relevant extension
附录1 glossary
附录2 phrases & expressions
附录3 writing file
