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Graphics for Learning




Graphics for Learning


作 者/Author:Ruth C. Clark,Chopeta Lyons 著出 版 社/Publisher:John Wiley & Sons

ISBN:9780470547441

出版时间/Publication Date:2010-09-02

版 次/Edition:2

页 数/Pages:420

装 帧/Format:平装

纸 张/Paper:胶版纸

正文语种/Language:英文

所属分类/Category:图书 > 英文原版书 > Arts & Photography(艺术与摄影)

定 价:¥469.40

京 东 价:¥298.00(64折)

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It''s a proven fact. People learn better from words that are enhanced with the right graphics. While most instructional designers and trainers have the ability to create competent written materials, many lack the skills needed to plan and communicate effective visual designs.

Graphics for Learning teaches you how to design effective graphics for print or online and computer-generated materials -- multimedia, texts, working aids, and slides -- that will maximize learning, understanding, and reasoning. Based on solid research on how people learn, this crucial resource contains best practices and shows you how to go beyond the visible features of graphics to plan visuals that are based on their communication and psychological functions. Written by instructional design experts Ruth Colvin Clark and Chopeta Lyons, Graphics for Learning includes a graphic design model that guides you through the visual planning process?from needs assessment through production. No matter how much or little expertise you have working with graphics

内容简介


Are you getting the most learning value from visuals? Thoroughly revised and updated, Graphics for Learning is the second edition of the bestselling book that summarizes the guidelines for the best use of graphics for instructional materials, including multimedia, texts, working aids, and slides. The guidelines are based on the most current empirical scientific research and are illustrated with a wealth of examples from diverse training materials. The authors show how to plan illustrations for various types of content, including facts, concepts, processes, procedures, and principles. The book also discusses technical and environmental factors that will influence how instructional professionals can apply the guidelines to their training projects.

中文简介


你正在从最学术价值的视觉?彻底修改和更新、图形为学习是第二版的畅销书的准则,总结了最好的利用图形在教学材料,包括多媒体、课文、工作艾滋病,幻灯片。指南是基于目前大多数实证科学研究和阐述了丰富的实例,从不同的培训课程。指出如何计划插图在各种内容,包括事实、概念、流程、程序和原则。该书还论述了技术和环境因素将影响教学的专业人士可以适用的指导方针,他们的培训项目。

作者简介


Dr. Ruth Colvin Clark is an instructional psychologist with a specialty in design and development of effective workforce learning. She is the author of e-Learning and the Science of Instruction and her book, Building Expertise, was awarded Outstanding Instructional Communication from the International Society of Performance Improvement.

Chopeta Lyons has created award-winning print and online learning products during her twenty-five years of developing training solutions. She has directed teams of designers, writers, programmers, audio talent, graphic designers, and artists to create custom solutions for the training needs of numerous corporations and organizations. She is the author of several articles on e-learning and a college textbook, Discover Writing.

媒体评论


"For years I''ve been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how to make graphics work–they''ve created a very interesting read, full of useful guidelines and examples."

--Lynn Kearny, CPT, instructional designer and graphic communicator, Graphic Tools for Thinking and Learning

"Finally! A book that integrates visual design into the larger context of instructional design and development."

--Linda Lohr, Ed.D., author, Creating Graphics for Learning and assistant professor, University of Northern Colorado

相关分词: Graphics for Learning